Juan Diego Peláez is a marketing strategist with more than 15 years of experience leading innovative campaigns across global markets. As Director of Marketing at Barakat + Bossa, he brings to the firm a blend of creative vision, data-driven strategy, and cross-industry expertise to help the firm challenge conventional thinking and elevate its brand presence in a competitive legal marketplace.

He has led marketing efforts for organizations in the U.S., Canada, and Latin America across sectors such as financial services, insurance, manufacturing, travel, and digital media. His work has delivered measurable results—enhancing brand visibility, generating qualified leads, and driving client engagement through integrated online and offline strategies.

Juan Diego holds a B.S. in Journalism and Business Communication from UPB Medellín, an MBA focused on Innovation from the Polytechnic University of Cataluña, and a Graduate Certificate in Business Innovation from The George Washington University School of Business. He also recently completed a Master’s Degree in Digital Marketing, Growth Hacking, and eCommerce from the University of Barcelona. His global perspective and results-oriented approach make him a key contributor to the firm’s forward-thinking marketing initiatives.